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Research papers

Building profit through innovation in property development

This paper will demonstrate: key stages in the development of dynamic and innovative models based on consumer, industry and business research and intelligence; market research driving decisions and strategy, resulting in a significant increase in the...

Catalogue: Congress 2011: Impact
Authors: John Marinopoulos, Matt Elliott, David Laffin
Company: PwC
September 18, 2011
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Citation

Marinopoulos, Elliott and Laffin (2011a, September 18). Building profit through innovation in property development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-profit-through-innovation-in-property-development


Research papers

Integrated customer intelligence

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value. This approach integrates a strong base of customer knowledge with organisational knowledge and...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: David Laffin, John Marinopoulos
Company: Roy Morgan Research Pty Ltd
February 1, 2005
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Citation

Laffin and Marinopoulos (2005a, February 01). Integrated customer intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrated-customer-intelligence